Pelatihan Digital Marketing untuk Usaha Mikro, Kecil dan Menengah (UMKM) di Dinas Pendidikan, Pemuda dan Olah Raga (DIKPORA) Yogyakarta
Keywords:
Training, Digital, Marketing, Small, Medium, Micro, Enterprise, Youth, SportsAbstract
Digital marketing training for Micro, Small, and Medium Enterprises (MSMEs) plays an important role in improving competitiveness and business sustainability in the era of digital transformation. The training activities organized by the Department of Education, Youth, and Sports (DIKPORA) aim to equip MSME players with practical knowledge and skills in utilizing digital technology for more effective marketing. The training program includes several key materials, such as introduction to digital marketing strategies, use of social media for promotion, content creation on social media. With a hands-on approach, participants are trained to create creative content, as well as analyze marketing data to improve business decisions. The results of the training are expected to improve the digital literacy of MSME players, expand market reach, and increase sales turnover. This training also supports regional economic development goals through technology-based MSME empowerment.
Downloads
References
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice. Pearson Education.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage Publications.
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61–76. https://doi.org/10.26533/jmd.v1i2.175
Hartini, H. I., AR, H. F., & Charlina, C. (2017). Kesantunan Berbahasa dalam Komentar Caption Instagram. Indonesian Language and Literature Education, C, 1–14.
Khairi, A., Sari, N. P., Sari, U. T., Bahri, B., Artha, B., Asri, C. P., & Hadi, A. S. (2023). Penyuluhan Digital Marketing di Yayasan Pondok Pesantren Modern Yatim dan Dhuafa Madania Yogyakarta. Jurnal Penelitian dan Pengabdian Masyarakat, 1(3), 167-174.
Kemenkop UKM. (2021). Laporan Kinerja Kementerian Koperasi dan UKM Tahun 2021.
Kurniawan, E., Nofriadi, & Maharani, D. (2021). Sosialisasi digital marketing dalam upaya peningkatan penjualan produk umkm. 1(1), 31–36.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from Traditional to Digital. Wiley.
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1-17.
Wahyuni, S., Fourqoniah, F., & Arsyad, A. W. (2019). Pengaruh Konten Instagram @Smrfoodies Terhadap Minat Beli Followers. EJournal Ilmu Komunikasi, 7(1), 154–166
Wardana, Aditya. (2018). Strategi Digital marketing Dan Implikasinya Pada Keunggulan Bersaing UKM Di Indonesia. Prosiding Seminar Nasional: Forum Keuangan dan Bisnis IV, Th 2015. ISBN : 978-602-17225-4-1.
Yaqin, A., Frobenius, A. C., Ferdiansyah, P., & Indriyatmoko, T. (2025). Pengembangan kapasitas UMKM di era digital: Pelatihan pemasaran online bagi UMKM Yogyakarta dan Jawa Tengah. Universitas Amikom Yogyakarta. https://iace.nastech.co.id/index.php/iace/article/view/6/1
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dinda Sukmaningrum, Dodi Setiawan Triatmaja, Narwanto Nurcahyo (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
